Marketing Communications, 9th Edition blends academic and practitioner materials, helping you develop a solid grasp of the methods surrounding the field. It delivers a rich blend of theory with examples of contemporary marketing practice, drawn from brands and agencies worldwide.
This latest edition covers both the strategic and tactical aspects of the different ways that brands engage audiences. The concepts, frameworks, and numerous examples will allow you to consider multiple interpretations around major topics and provide you with the insight and tools needed to develop your understanding of marketing communications.
