Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide, written by marketing thought leader Philip Kotler and industry experts. The text explores a full spectrum of areas and roles in hospitality and travel, while applying theory to real-world industry situations.
The 9th Edition was thoroughly revised with extensive feedback from students and instructors as well as the expertise of a new co-author, Cristian Morosan. This edition emphasizes the major forces affecting marketing today, including uses of artificial intelligence for shaping marketing and customer service strategies. Case studies present real-world problems for analysis, while experiential exercises introduce experiences you can draw on in future professions.
